How to set up a campaign experiment in Google Ads.


Setting up a campaign experiment in Google Ads is a valuable way to test changes to your ad campaign and assess their impact without affecting your main campaign’s performance. Here’s a step-by-step guide on how to set up a campaign experiment:

  • Log in to Your Google Ads Account: Start by logging in to your Google Ads account. Make sure you have the necessary permissions to create and manage experiments.
  • Select the Campaign: Choose the campaign you want to experiment with from your Google Ads dashboard. This should be the campaign where you want to test changes.
  • Navigate to Experiments: On the left-hand menu, click on “Experiments” under the “Campaigns” section.
  • Create a New Experiment: Click the blue “+ New experiment” button to start creating a new experiment.
  • Name Your Experiment: Give your experiment a clear and descriptive name. This will help you easily identify it later.
  • Allocate a Budget: Decide how much of your original campaign’s budget you want to allocate to the experiment. You can choose to split it evenly or allocate a specific percentage.
  • Choose the Split: Determine the split between the original campaign and the experiment. You can choose to split traffic 50/50, 60/40, or any other ratio that suits your testing needs.
  • Select the Start and End Dates: Set the start and end dates for your experiment. You can choose to run it continuously or specify a custom date range.
  • Experiment Settings: Configure additional experiment settings, such as ad rotation and bid strategy. Make sure these settings align with the changes you want to test.
  • Experiment Changes: Specify the changes you want to test in your experiment. This can include adjustments to ad copy, keywords, bidding strategies, or any other campaign settings.
  • Apply the Changes: Once you’ve defined the changes, click “Apply” to implement them in your experiment. Google Ads will automatically create a duplicate of your campaign with the specified changes.
  • Review and Launch: Review all your experiment settings and changes to ensure they are accurate. If everything looks good, click “Launch” to start the experiment.
  • Monitor and Analyze: Once your experiment is live, closely monitor its performance. Google Ads provides detailed data on how the original campaign and the experiment are performing.
  • End the Experiment: When the experiment reaches its end date or when you have collected sufficient data, you can end the experiment. Google Ads will then provide you with a report comparing the performance of the original campaign and the experiment.
  • Make Informed Decisions: Analyze the results of your experiment to determine which changes, if any, had a positive impact on your campaign’s performance. You can use this information to optimize your main campaign.
  • Implement Successful Changes: If the changes in your experiment proved to be successful, consider implementing them in your main campaign for ongoing improvements.

Setting up a campaign experiment in Google Ads allows you to make data-driven decisions and refine your advertising strategy for better results. Remember to keep a close eye on the performance metrics and adjust your campaigns accordingly based on the experiment’s findings.

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