Category: General

Why PPC Marketing is Important?

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Pay-per-click advertising is one of the most established forms of digital marketing there is. But for businesses that haven’t tried it, their first question is undoubtedly “why is PPC important?” PPC is important, make no mistake. But, before building out a PPC strategy or investing in a fully-fledged ad campaign it’s important to understand why PPC is

Why SEO is Necessery

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SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a