How to install Google Analytics using Google Tag Manager


Installing Google Analytics using Google Tag Manager is a convenient and flexible method that allows you to manage your analytics tracking code more efficiently. Here’s a step-by-step guide on how to set up Google Analytics using Google Tag Manager:


  • You should have a Google Analytics account and a Google Tag Manager account already set up. If not, create these accounts before proceeding.

Step 1: Access Google Tag Manager

Step 2: Create a New Google Tag Manager Container

  • If you haven’t already set up a container for your website, click on “Admin” at the top menu bar.
  • Under the “Container” section, click on “Create Container.”
  • Name your container and select the appropriate target platform (Web in this case). Then, click “Create.”

Step 3: Configure Your Google Analytics Tag

  • After creating your container, you’ll be taken to the workspace. Click on your container to access it.
  • In the left sidebar, click on “Tags.”
  • Click on the “New” button to create a new tag.
  • Name your tag, and then click on the “Tag Configuration” section to choose the tag type.

Step 4: Set Up Google Analytics Tag

  • Under “Tag Configuration,” type “Google Analytics” in the search bar and select “Google Analytics: Universal Analytics” or “Google Analytics: GA4” depending on which version of Google Analytics you’re using.
    • For Universal Analytics, you will need to enter your Tracking ID (UA-XXXXXX) in the “Tracking ID” field.
    • For GA4, you’ll need to enter your Measurement ID (G-XXXXXX) in the “Measurement ID” field.
  • Configure other settings as needed, such as enabling “Enhanced E-commerce” or setting up cross-domain tracking.
  • Under the “Triggering” section, click to choose when this tag should fire. Usually, you want it to fire on all pages, so select the “All Pages” trigger.

Step 5: Create a Trigger (If Necessary)

  • If you don’t have an existing trigger for “All Pages,” you can create one.
  • Under “Triggers” in the left sidebar, click “New.”
  • Name your trigger (e.g., “All Pages”).
  • For trigger configuration, choose “Page View.”
  • Set the conditions to “Page View” > “All Pages.”
  • Click “Save.”

Step 6: Publish Your Google Analytics Tag

  • After configuring your Google Analytics tag and trigger (if needed), click “Save” at the top right.
  • Click the “Submit” button at the top right to publish your changes to Google Tag Manager.

Step 7: Add Google Tag Manager Code to Your Website

  • Once you’ve published your changes in Google Tag Manager, you’ll need to add the Google Tag Manager container code to your website.
  • Google Tag Manager provides specific installation instructions for various platforms (e.g., WordPress, HTML websites). Follow the instructions for your platform.

Step 8: Verify Your Setup

  • After adding the Google Tag Manager code to your website, return to Google Tag Manager, and click “Submit” again to publish the container.
  • To verify that Google Analytics is tracking correctly, visit your website and navigate through various pages. Then, go to your Google Analytics account and check if data is being recorded.

That’s it! You’ve successfully installed Google Analytics using Google Tag Manager. This method allows you to manage and update your tracking codes more easily without having to edit your website’s code directly.

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