In today’s digital age, businesses are increasingly recognizing the importance of having a strong online presence. A successful digital marketing strategy can help businesses connect with potential customers, build brand awareness, and ultimately increase revenue. However, implementing an effective digital marketing strategy requires a significant amount of time, effort, and expertise. Many businesses are turning
Pay-per-click advertising is one of the most established forms of digital marketing there is. But for businesses that haven’t tried it, their first question is undoubtedly “why is PPC important?” PPC is important, make no mistake. But, before building out a PPC strategy or investing in a fully-fledged ad campaign it’s important to understand why PPC is
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a
Google releases March 2022 product reviews update with additional ranking criteria The Google product reviews update aims to promote review content that is above and beyond much of the templated information you see on the web. Google said it will promote these types of product reviews in its search results rankings. Google is not directly
